National Review Online, December 11, 2001

He is a mauler of mullahs, and a colossus in Kabul, but for the secretary of defense these triumphs may only be a beginning. Squinting through his glasses for media briefing after media briefing, this gray-flannelled generalissimo is America's newest TV sensation. What's more, with every appearance, some say, he is making additional conquests, not of Herat this time, but of hearts, the hearts of women all over America, each beating a little harder at the thought of a man who, these ladies like to believe, doesn't need the help of a B-52 to make the earth move. Donald Rumsfeld, it seems, has become a romantic icon, a History Channel guy who is going to wind up on Lifetime. We shouldn't really be surprised. Chicks dig chiefs, or, to use Henry Kissinger's more elegant phraseology, " power is the great aphrodisiac." In a celebrity-saturated culture, Secretary Rumsfeld may also be benefiting from a subliminal association with an already-established idol, one called Cruise (the actor not the missile). There are, after all, some remarkable similarities between the two men. Both are a little on the short side, both were high-school wrestling stars, Tom Cruise played a naval aviator, and Donald Rumsfeld was a naval aviator. Could it be that in the fantasies of his followers, Rummy is really Maverick?

It took Larry King to try and bring discussion of some of these issues out into the open. Interviewing the defense secretary the other night, CNN's most courageous investigative journalist came out with the question that no one else in America had dared to ask.

"Secretary Rumsfeld…Do you like this image? You now have this new image called sex symbol."

It is safe to say that, unless there was more to Robert McNamara than met the eye, this is not a question that has ever previously been put to a wartime secretary of defense, but there was no need to worry. As we all now realize, Mr. Rumsfeld is someone well equipped to deal with an unexpected challenge, and his response to this latest media impertinence was calm and to the point.

"Oh come on."

As fans of Rummy's press conferences will know, follow-up questions can be dangerous (to the journalist). Larry King, however, is no member of the milksop Pentagon news corps. Eager for martyrdom, he persevered with his line of inquiry, fearlessly claiming that Mr. Rumsfeld was indeed "the guy." At this point, it would be reasonable to hope that the defense secretary would, as befitting his job description, stick to his guns. Our hero wavered. And who can blame him? Told by the seven-times married Mr. King that, when it comes to love-god status, you are now "the guy," it must be difficult to resist.

So, Mr. Rumsfeld admitted that he could be a sex symbol, but "for the AARP." He was, he explained, "pushing 70 years old".

And then came the moment, horrible to watch, when Larry King went too far. He suggested that the hammer of Kandahar was "kidding" about his age, an assertion that brought a stern response.

"I'm 69 and a half years old. Don't give me that stuff."

The Rumsfeld we all know and fear was back. An alarmed Mr. King hastily moved on to safer subjects, such as the role of Kuwait in the current conflict. There was no more analysis of Rummy's attractiveness on TV that evening, and there has not been much since. So far as mainstream media are concerned, this important topic remains largely hidden under a broadcast burqa, driven there either by fear of savage Rumsfeld reprisal or by liberal reluctance to admit that the GOP had finally found a politician who some women actually liked. Newspapers have been no more forthcoming.

So what then is the truth about the defense secretary's sex appeal? The Internet, usually so helpful when it comes to study of this kind, was of little assistance. An initially promising Google check revealed 134,000 entries under "Donald Rumsfeld" (well behind his popular doppelganger "Tom Cruise" (399,000) but closing in on "George Clooney" (143,000)). On closer examination, however, these sites seemed to focus on trivia such as the war, terrorism and the future of the nation. If there were any Rumsfeld fan pages, they were hidden in cyberspace's equivalent of the caves of Tora Bora.

The inevitable next step in this research, from the web to real women, can often be difficult for those of us who surf the Internet, and it was not made any easier by the harsh budgetary constraints within which anyone who deals with NRO has to operate. Plans for a nationwide survey, scientifically compiled by, say, Gallup and broken down by region, income group, age, ethnicity, political affiliation and tendency to watch C-Span had to be shelved in favor of a random series of questions addressed to a far smaller and entirely unrepresentative sample of the fairer sex. However, even after removing the rather over-enthusiastic replies of a few female conservative journalists (this is a family-oriented website), the conclusion was clear: When it comes to the ladies, Rummy has got what it takes.

The revelation that Secretary Rumsfeld remains married, after nearly half a century, to his childhood sweetheart was, to this group, both encouraging (as to his qualities) and disappointing (as to their prospects). Other, less-daunting objections were swiftly swept aside by Rummy's would-be Juliets. Yes, it was conceded, he could be a little brusque, but a straight-talking manner is these days apparently more seductive than a bulk-bought copy of Leaves of Grass.

The "AARP issue" turned out to be even less of a problem. The much younger "Betty" (Chicago, Illinois) offered to "share [Rumsfeld's] early bird special any time." If anything, the defense secretary's age appears to add to his allure. In tough times, daddy is back, and so, incidentally, are his clothes. The always stylish "Susanne" (Pelham, New York) appeared pleased by "her" Donald's fashion sense, a development that may suggest that the next time Naomi Wolf is advising a politician how to dress "alpha" she should steer him away from earth tones and towards Gerald Ford-era gray. So great is the appeal of Adonis Rumsfeld that, Freddy Krueger-like, his power even reaches into the subconscious, and, more specifically, the dreams of "Kathleen" (Washington, DC), an experience she described as "invigorating."

The only sour note in this entire investigation came from a disappointing source, Vice President Dick Cheney. Speaking to US News & World Report from his now traditional "secret, secure location." Mr. Cheney conceded that the defense secretary was "a babe magnet" but only "for the 70-year-old crowd." (He repeated the slur Tuesday night in a Fox News interview.) Well, if that's not a Lieberman moment, what is? Coming from Mr. Rumsfeld, those careful words of qualification were appropriately modest, but from the mouth of Dick Cheney, they sounded a little just a teeny bit envious.

Mrs. Cheney's comments were not recorded.