Time Was On His Side
Rupert Loewenstein: A Prince Among Stones - That Business With the Rolling Stones and Other Adventures
The Wall Street Journal, March 18, 2013
If Jeeves had ever written a memoir of his time with Bertie Wooster, it would have been discreet, faintly disapproving, quietly affectionate and just a tiny bit dull. Step forward Prince Rupert zu Loewenstein-Wertheim-Freudenberg, a Jeeves of sorts to the Rolling Stones for close to four decades, their “bank manager” but also, as he notes in his new memoir, the band’s “nanny, frequently, psychiatrist, on occasion.” Sure enough, his account of his years with Their Satanic Majesties is discreet, gently disapproving, resolutely unshockable, undeniably affectionate and just a tiny bit dull.
Yet, as an archly written comedy of manners, “A Prince Among Stones” has its merits. The prince hails “from a certain sort of distinguished background,” and, by Gotha, he wants you to know it. Fair enough to mention a lineage stretching back to a Duke of Bavaria who died, poor fellow, “repelling the Huns in 907,” but to conclude the book with page after page of Loewenstein genealogy may be a bit much for readers just hoping for insight into who did what to whom in Studio 54. On that, the prince is, for the most part, loyally, infuriatingly silent, preferring to pepper his paragraphs with names boldface only in the most self-referential of worlds, that of a European high society in which the participants are primarily defined by family and connections. When Mr. Loewenstein introduces us to one of his acquaintances, we quickly learn that his father “was married to . . . a niece of Aspasia Manos, the commoner who married King Alexander I of the Hellenes.”
The prince himself was born on Mallorca months after the launch of the Third Reich. His parents were somewhat bohemian Bavarian aristocrats, who were both also of part-Jewish descent, a fact that is only briefly alluded to in the book but which adds a dark resonance to Mr. Loewenstein’s carefully understated story of a privileged yet vagabond upbringing. He spent much of his early childhood in Paris until, at the age of 6, he fled France and the Wehrmacht for England. He eventually became a British subject but never truly left the Continent behind. By his 20s he was enjoying “a very jolly international time.” He shares anecdotes of a strangely antique midcentury, including grand hotels, Rothschilds, an Agnelli, two guano heirs and a Venetian countess—a roll call enlivened by traces of his endearingly bone-dry humor.
Read one way, the social whirl that Mr. Loewenstein records could easily be viewed as the last hurrah of a deracinated aristocracy, cut adrift from history by the fall of the empires their families had ruled and served. But this is no snooty tale of genteel decline. Dynasties that flourish for a thousand years do so for good reason. Mr. Loewenstein relates how, as a successful and well-connected stockbroker, he headed up a consortium to buy a London merchant bank in 1963. Deal done, “the dolce vita days were over,” he laments, but the bank fared well.
And then, in late 1968, “the art dealer Christopher Gibbs” (a description too bland to do justice to a character even Keith Richards remembers as “adventurous”), who Mr. Loewenstein had “met, in that wonderful French phrase, dans le monde,” asks if he “would consider taking care of the finances” of the Rolling Stones. Mr. Loewenstein’s wife, in the know thanks to her “reading of the popular newspapers,” helps him sort out who these ruffians are. Until then “the name of the group meant virtually nothing to me.” He had (of course!) already “tripped over” Mick Jagger at one of “the new style of informal parties,” an encounter that he, the grander grandee, had managed to forget.
This revelation sets the tone of slightly superior distance that the prince maintains from his unruly protégés throughout the book. There’s talk of “tomfoolery,” of “criticisable” behavior, of “sniggering like schoolboys.” And there is what may be the most spectacular washing of hands since Pilate: “The Stones had their own dressing rooms or caravans where, in the privacy of their own space, Keith, Mick and the other artists could do whatever they wanted,” he writes. “What went on behind those closed doors was entirely their business. I understood that it was part of their own particular way of preparing for a show.”
But perhaps detachment both from the rock ‘n’ roll circus and, to a degree, from the England in which he had settled helped Mr. Loewenstein see the potential in Jagger’s errant crew. In matters of business, “calm dispassion is essential.” A mildly artsy upbringing had left him open to dealing with musicians too scruffy and too chaotic for most City financiers of that era. He understood that in swinging London the old hierarchies had swung apart. Besides, he was “rather bored.”
What he discovered was that the Rolling Stones’ finances were a shambles. What he appreciated was that they need not be so. For all their countercultural baggage, the band was a business, one that needed running properly. Mr. Loewenstein spirited them out from under the grasp of the British taxman and, so far as he could, replaced one-sided commercial arrangements on which they were on the wrong side with ones in which they were not.
As much as Mr. Loewenstein did not like their music (“I never played a Stones track by choice”), he recognized their strength as performers, a talent that, he saw, could be profitably exploited—but by the band and not just by promoters and other scavengers. So here, too, Mr. Loewenstein took charge, not only sorting out the contracts, and the merchandising, and the sponsors, but doing his best to bring a little more Ordnung, financial or otherwise, to the touring process. A leading figure in an “ancient” (naturally!) Catholic order, Mr. Loewenstein even modeled the band’s meet-and-greets on papal audiences. The author’s famous ancestor had died in an attempt to repel barbarians. A millennium later, his descendant embraced them, enriched them and, on the way, did pretty well for himself.